The Profit Margin Trap
Some jobs make you feel productive while quietly making you poorer.
Most small business owners are addicted to being busy.
When the pipeline feels a little thin, they start taking “busy for busy” work.
They fly to Virginia for a job with zero margin just to feel like they’re working. They hardball a client on price but then give away their emotional energy for free to someone who’s going to be a nightmare to manage.
Busy is a trap.
Profit is the goal.
I’d rather see you talk to one person for an hour and make
Your time has intrinsic value.
If you’re not protecting your margins, you’re not building a business, you’re just buying yourself a really stressful job.
Stop being desperate for “work” and start being desperate for “profit.”
There is a massive difference between the two.
Are you taking jobs right now just to feel “busy,” even though the math says you’re barely breaking even?