Spark’s NotesNovember 5, 2026By Anthony Spark

A Partnership That Made Sense Then Might Not Make Sense Now

An agreement can be right when you make it and no longer fit your business a year later. That doesn't mean anyone did anything wrong.

A lot of business relationships start with a reasonable exchange. You need something, somebody can help you get it, and you agree on what that help is worth.

At the time, the arrangement makes sense based on what both of you know and need.

The problem is that businesses change, and the agreements we make don't always change with them.

A year later, you might have developed relationships or capabilities you previously relied on somebody else for. The person who originally helped create opportunities may no longer be creating them, or your business may have moved in a different direction.

That doesn't automatically mean anybody did something wrong. The arrangement may have been perfectly reasonable when you made it, even if it no longer serves the same purpose today.

I think people struggle with this because they confuse loyalty with maintaining an agreement indefinitely. Somebody helped you get started, and you feel like questioning the terms would somehow diminish what they contributed.

There's a legitimate reason to feel uncomfortable with that conversation. Relationships matter, and I don't think we should treat people as disposable simply because our circumstances have improved.

At the same time, appreciating somebody's contribution doesn't mean you have to pretend the value of an arrangement hasn't changed.

I want to be clear that I'm not talking about ignoring contracts or deciding you no longer owe somebody money because the relationship isn't as beneficial as it once was.

You made commitments, and you have a responsibility to honor them.

You can honor those commitments while having an honest conversation about whether an agreement should continue, be renegotiated, or eventually end.

There's also a cost to leaving these relationships unexamined. Sometimes it's financial, but other times an arrangement consumes time, limits your flexibility, or prevents you from working directly with people your business now needs.

Those costs are easy to overlook when you've become accustomed to doing things a certain way.

One question I think is worth asking is whether you'd structure the relationship the same way if you were starting from scratch today, knowing everything you know now.

Maybe you would. Maybe you'd still want the partnership but negotiate different terms. Maybe you'd recognize that the original arrangement served a purpose your business no longer has.

A different answer today doesn't necessarily mean the original decision was wrong.

Of course, recognizing that something needs to change is easier than having the conversation with somebody who may be perfectly happy with the existing arrangement. That's where you have to be willing to explain what's changed, acknowledge what the other person contributed, and respect the commitments you've made.

They have their own interests to protect, and you shouldn't expect them to automatically agree with your perspective. You also don't need to make somebody else the problem simply because your needs are different.

Sometimes the responsible thing is to acknowledge that an arrangement made sense for the business you had, and have an honest conversation about what makes sense for the business you have today.

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