Most people don’t actually hate spending money.
They hate wasting it.

That’s an important distinction.

I know people who will cancel a $12 subscription without blinking
but hesitate for weeks before investing in something that would clearly move their life or business forward.

Why?

Because emotionally, it all still feels like “spending.”

Here’s the reframe that changes everything:

Money that makes you money isn’t an expense.
It’s feed.

If you starve your business, it doesn’t grow stronger it grows fragile.

You become the system.
You become the bottleneck.

And eventually, you become tired.

One of the simplest shifts I’ve seen work is this:

Decide in advance what percentage of your profit is not yours.

Not savings.
Not lifestyle.
Investment.

Put it in a separate account.
Label it clearly.
And make it your responsibility to put that money to work.

Not impulsively.
Intentionally.

The question isn’t “Can I afford this?”
It’s: Is my future being fed?