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Anthony Kenneth Spark Founder, Spark A Change Coaching Life & Business Coach | Entrepreneur Co-Founder: Operation Impact • Punk Rock Run Podcast Co-Host: ExtraOrdinary Excellence 📞 +631 327 2241 ✉️ [email protected] 🌐 www.sparkachangecoaching.com |
Spark's Notes
Niche Down So Hard It Becomes Universal
Anthony Spark
1/13/2026
Most people are afraid to niche down.
They worry it will make them smaller.
Less relevant.
Less visible.
The opposite is usually true.
The more specific you get, the more human your work becomes.
And the more human it is, the more people recognize themselves in it even if they don’t technically “fit” the category.
Generic doesn’t feel safe.
It feels forgettable.
When you name one person clearly
their habits, their fears, their daily rhythm
your message sharpens.
You’re no longer talking to everyone.
You’re talking to someone.
And paradoxically, that’s when it starts to travel.
The question isn’t:
“Will this exclude people?”
It’s:
“Can anyone tell who this is actually for?”
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