The Identity Trap
The answer might be obvious. Accepting it is the hard part.
I was talking to a client this week who’s been deep in his head about whether he even wants to be in business anymore.
He’s been chasing the “entrepreneur” dream for ten years because of a book he read in his twenties.
He’s not sure if he wants it, but he feels like he has to double down because he’s wrapped his entire identity up in it.
Here’s the truth: It is okay to change your mind.
Just because you wanted something ten years ago doesn’t mean you have to want it today.
Sometimes we keep pursuing a goal not because we actually want the result, but because we’re afraid of who we’ll be if we stop.
If you don’t love the game, if you don’t love the sales, the emotional energy, and the constant friction, then the business isn’t the right vehicle for you.
You can make money, build a career, and find financial freedom without having to own the company.
Don’t let a decade-old decision dictate the next forty years of your life.
Trust that you know the answer, even if you don’t like it right now.
Are you pursuing your current goal because you actually want it, or because you’ve said you wanted it for so long that you’re afraid to let it go?